Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.
Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.
Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.
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